5 Ways To Create More Impact On Customers Using Digital Adoption

Digital Transformation
Written By :
Soham Sharma
Published On :
September 5, 2021

How to Achieve Customer Satisfaction with Digital Adoption

Customer service chatbots and live chat

In this age of technology, slow responses and long waiting times are not acceptable. Customers need their issues to be addressed fast and having a digital tool like live chat on your website could be very impactful for customer satisfaction. The live chat feature allows your customers to interact with your support and sales representatives in real-time. It also makes it easier for customers to elaborate their queries and get a personalized solution that saves their time and makes their overall experience pleasant. It has been seen that customers who engage in the chat platform are more likely to make a purchase.

An alternative to a live chat feature is having a chatbot on your website. Chatbots cannot completely replace live chat, but they can aid live chat and reduce the amount of manpower required. Chatbots work 24x7 and are programmed to answer simple queries, they are preloaded with responses based on past queries and commonly faced issues by the customers. Chatbots and Live chats help businesses handle large numbers of users simultaneously and seamlessly without any error.

Customer Success Management Tools

Studies confirm that “Happy customers want to support the businesses they love. 90% of consumers are more likely to purchase more, and 93% were more likely to be repeat customers at companies with excellent customer service.”

Source: Hubspot

CSM tools are great to get to know your customers better and understand their needs. They help you identify your target audience and can provide valuable insights that can be used to analyze and understand customer’s behavior to provide them with a better experience. These tools give you a clear picture of things such as the products that are doing well and the ones that are overlooked by the viewers so you can advertise the products in a more efficient way.

Some of the best features of CMS tools are:

  • Customer data and engagement analytics
  • Product usage tracking
  • Real-time customer experience insights
  • User profiling

Mobile access

In 2022, the number of smartphone users in the world today is 6.648 Billion, which translates to 83.72% of the world’s population owning a smartphone. In total, the number of people that own a smart and feature phone is 7.26 Billion, making up 91.54% of the world’s population. (Source: Bankmycell)

One of the key reasons for taking your business online is to provide your customers with complete access to your products anytime and anywhere. The best way to do that is by making websites and mobile applications that are simple to use and can be accessed by the customers using their mobile phones. Providing mobile access to customers means providing them access to the products and services of your business on the go. This is very important for customer satisfaction and increases ROI for your company.  

Social media listening tools

Social media platforms are the best tools to promote your products and services without being pushy. You can create interesting social media content like videos, photos, blog posts, etc. to interact with your customers, answer their queries, and provide them solutions. Moreover, social media listening tools are an effective marketing strategy. They can be used to collect customer data, boost your brand reputation among your audience, reduce monetary costs, save your time, and provide them with enhanced customer support.

Artificial Intelligence and Machine Learning

AI and ML are technologies that are used to streamline a multitude of processes and manage customers and clients for a business. It processes data to foresee arising problems so that they can be prevented. It generates accurate insights that help businesses make informed decisions. Organizations can build a knowledge bank with the help of AI that can be used to provide important details when customers or clients need it and relevant solutions when problems arise. It also helps to review, develop, and update records effectively and without any errors. Such technologies provide minute details that can be used to provide customizable experience to attract customers and improve customer success.

To know more about how to use digital adoption strategies to enhance customer satisfaction, visit our company’s website.